Having completed a decade of top B2B travel events, Africa Travel Week has revealed a packed schedule for its 2024 milestone edition of WTM Africa. Running 7-12 April in Cape Town, new programme spotlights real business-building opportunities.
“The tourism landscape in 2024 is characterised by growth and optimism, setting the tone for Africa Travel Week. It’s a big year for our industry, and a significant milestone in our legacy,” says Megan De Jager, portfolio director – travel, tourism at RX Africa.
Between 2014 and 2023 WTM Africa welcomed a total of 34,731 industry professionals attending the event. In that same timeframe, buyer numbers have seen a steady increase year-on-year to match the increase in exhibitors. In 2023, exhibitor numbers saw a major leap to 577 from 384 in 2022 – a figure De Jager and her team are looking to top this year.
This year’s line-up features some familiar favourites, including speed networking and the Responsible Tourism Awards, in addition to a range of inaugural events and new opportunities for business expansion. De Jager highlights the following ten not to be missed:
- Festival-style celebrations, with everything from wine tastings, live performances, product launches and immersive experiences.
- The introduction of Brain Box, an interactive workshop space for global professionals to engage in meaningful discussions.
- The Sustainability Village – a walk-through hub bringing together artisans and thought leaders to highlight responsible tourism in action.
- Live performance celebrations honouring Africa Travel Week’s long-standing and loyal partnership with the City of Cape Town.
- A new partnership with Tourism Investment Forum Africa (TIFA), running alongside WTM Africa, 10–12 April.
- Now a Global Travel Hall of Fame Academy inductee, Harold Goodwin returns as keynote speaker for the Responsible Tourism Conference and Awards ceremony. The multi-talented Mandisa Magwaxaza is also confirmed as the official MC.
- Africa Travel Week’s renewed alliance with IGLTA Foundation, a key partner for EQUAL Africa, which brings together travel suppliers and buyers targeting the LGBTQ+ community.
- The launch of a dedicated Chinese buyer programme and content sessions exploring the full potential of this valuable client segment, which is also the world’s largest tourism source market.
- IBTM World presenting their annual report.
- Official winners of the inaugural Africa Travel Week Media Awards to be announced at WTM Africa.
To attend WTM Africa 2024 and bolt-on events visit: https://www.wtm.com/africa/en-gb.html
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