m&I, a MICE industry events organiser, has announced a new event – m&i Fest. Pitched as a ‘new event format’, m&I Fest will be held in Marrakesh 17-21 March 2024.
The event promises to combine the best elements of a large trade show with the intimacy, high-quality meetings, and value of their successful long-running m&i Forums. The introduction of dedicated exhibitor space will allow brands to powerfully tell their story.
According to organisers, the event is expecting 240 buyers and 230 suppliers.
Richard Barnes, CEO of Worldwide Events, who runs m&i Fest, comments; “After the devastating earthquake, we want to show our support for Morocco, and one of the most vital ways that all of us in the travel and events industries can do this is by continuing to promote tourism and MICE business to the country.
“m&i Fest will bring together the best buyers in the sector with the most relevant suppliers. Suppliers will be able to showcase their brands, and buyers will be able to meet suppliers in an intimate and focused way without walking around a large exhibition centre,” he concludes.
Event programme
m&i Fest has been designed to foster a greater focus on authentic destination discovery and more opportunities to connect.
The programme is built around 3 core pillars: Develop, Discover & Celebrate. These will feature:
- 1-2-1 meetings for buyers and suppliers.
- Dedicated branded areas that give businesses and destinations visibility to showcase their services.
- Attendees choose their own pathway, creating shared experiences between buyers and suppliers with the time to explore the destination and discover venues.
- Evening networking opportunities.
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